TruePoint Air Systems
HVAC business in Pensacola
Web Design for Electrical & HVAC
TruePoint Air Systems is an HVAC service provider in Pensacola, FL, founded by Dillon Powell. TruePoint partnered with Bluestem Media to launch a website with online pricing for repairs and replacements.
Website Services Provided:
Copywriting, Graphic Design, SEO, Web Design, Web Development, WordPress, and WordPress Support & Hosting
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Pricing transparency
TruePoint Air Systems displays most pricing directly on its website. We built a pricing page system to display both member and non-member pricing for repairs and replacements, based on tonnage and efficiency.
Strategic brand & visual system
We used a palette of deep blues and safety orange accents inspired by the brand’s mascot, Truman. Our web designers used consistent design elements (like CSS overlays for unique image angles and "sticky" navigation) we created a high-end feel.
Local SEO & authority building
We implemented content strategies like historical temperature data visualizations and FAQ sections to help boost SEO at launch.
Categories: Electrical & HVAC