Bluestem Media Blog
We’ve started receiving emails like the one pictured below, so I thought I would take the time to remind you to delete – and NOT click the link. The emails that I received were through our contact form on our website, but they could come through another source. At first glance, it appears to be…
Keep reading
Summary of Contents What is Local SEO? Local search engine optimization (SEO) is a strategy businesses use to improve their online visibility in ‘local searches’. A local search involves either (a) a search engine user searching with “local intent” or (b) a search engine user adding a geolocation keyword to their query (“[keyword]” + “Akron,…
Keep reading
Google is set to start removing “inactive” accounts starting this month, December 2023. You may want to keep all of your Google accounts, so this is a quick guide on what you need to do to save your profiles. Why is Google doing this? Google’s stated reason for tightening its “inactivity policy” is security. They…
Keep reading
If you’ve spent more than 20 seconds researching website design ideas or search engine optimization (SEO) tips, you’ve probably stumbled across quite a few blogs and articles talking about the importance of “mobile-friendliness” and “responsive design”. The gist of the prevailing theory over the last 8-10 years: (a) more and more users are visiting websites…
Keep reading
Bluestem Media is celebrating ten years of business this October. Bluestem Media LLC was formed on October 13, 2013, in Minnesota. Formerly known as “EW Web Design”, Bluestem Media was started as a full-time venture by Eric Wiinanen to provide web design services to clients in the Fargo-Moorhead area. In 2019, the business was relocated…
Keep reading
The world is moving faster today than even two or three years ago. Expectations are extremely high for every position in the workforce, from a forklift driver to a project manager to a product engineer. As we prepare to say goodbye to 2021, it’s worth looking at updating your company’s website to stay current with…
Keep reading
As a business owner, one of your primary goals is to build trust with your clients. This is the foundation of any industry, from sales to plumbing. If a client does not trust your brand image or sales process – you are likely to lose that sale. Building Trust Online Trust leads to relationship, relationship leads…
Keep reading
As a General Manager, you work really hard to keep your restaurant going. Your schedule is busy with hiring and managing employees, providing the best food experience possible to your customers, and 10,000 other tasks demanded of managing a restaurant. Every minute of your time is wrapped up into some aspect of the business. But…
Keep reading
Changing Technology Remember when cell phones became popular? Talk about new technology! I still remember working at a job back in the 1990s and being assigned a car phone. It felt so high-tech. It came in a bag the size of a purse and plugged into the car power adapter. Phone calls were kept to 1…
Keep reading
As a small business, it is essential to have a backup plan for your information, email and website. It is easy to put this off – especially if you don’t know what to do or where to start. Let’s take a look at the basics. Your Website Backup Plan Your website is an important marketing…
Keep reading