AI SEO Agency

Using ChatGPT, Gemini, Grok & Google AI Overview to get more leads for your business

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Web Designers in Pensacola » AI SEO Agency

major ai search engines

Show up in major AI search engines and LLMs

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Show up in major AI search engines and LLMs

"Isaac and Eric in the team at Bluestem do the things that bring results. They've been helping me with my web development and search engine optimization for a while now. After seeing first what they could do, I expanded their role in growing my business online. They keep me well informed of their work and how it affects me. Best of all, they genuinely care about me and my success."

- Rob Brooks, Owner of Rob Brooks Realty and Rob Brooks Property Management

AI Coaching

Helping small business owners understand AI search

Trying to run your business and study AI at the same time is a big ask. It's worth it to get some professional direction on how to better show up in AI search results. Bluestem Media can help you navigate this new world of AI search and get more leads from LLMs. We are one of the pioneers of small business AI lead generation in the Florida panhandle, and we help our clients optimize their websites and third-party mentions to show up in places like ChatGPT, Gemini, Grok, Copilot, and other leading AI LLMs. We've been coaching small business owners on local digital marketing since 2013 and continue to do so today!

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Isaac from Bluestem Media

AI SEO Services 

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Entity mapping

Thinking through what your business is, and how it relates to each other, and how to describe this to an AI LLM.

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Schema markup

Code that tells search engines what things mean. Old SEO technique that is repurposed to tell LLMs what a business does.

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On-page signals

Title tag, meta description, URL slug, etc. This is a legacy SEO strategy that is making a comeback!

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Brand signals

Leveraging third-party platforms like Reddit and YouTube to create positive signals about your brand. In SEO, this is called "off-page SEO".

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Target personas

We build a set of target personas for your customers that form the ability to built prompts.

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Prompt building

We "prompt trees" based on target personas. This is an attempt to get inside the decision-making process of your customer.

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Visibility tracking

Using tracking tools like SE Ranking, Gumshoe, Ahrefs, Google Analytics, and manual spot checks to see how visible your brand is for prompts.

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Monthly reporting

We build monthly reporting dashboards with visibility of progress metrics. Our team reviews this dashboard with you each month in our monthly results call.

"We started using Bluestem Media 8 months ago. Before I was in charge of the website but with my main duties at the company taking up much of my time I wasn't able to manage the website properly. I also didn't have the tools and the vast knowledge to get our website up in the Google ranking. Eric and Isaac have been great to work with. They're very knowledgeable in increasing your Google ranking and optimizing your website. We've tried other avenues for this and it always felt like we weren't being taken care of. Bluestem continues to provide us with great results, communication is really good, and they listen to us when we want to pivot our focus on different strategies."

- Joshua Clark, Production Manager at The Kingdom Builders

KPIs

Keeping LEADS as the #1 KPI for your business

Ever since the advent of the internet, digital marketing has been an evolving space. The internet made a business website non-negotiable (still important by the way!). Search engines added another layer of complexity, where now a website must be engineered to show up for core Google keywords. Now, AI large language models are helping customers select between products and services without having to consult websites and search engines. And AI SEO/AEO/GEO is necessary to make sure your business is visible in AI suggestions.
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Our agency has always kept leads as the #1 performance indicator for our work. Your phone ringing matters more than an obscure "impressions" or "share of voice" metric. Some agencies prioritize visibility for visibility's sake or AI vanity metrics like the knowledge graph. For 95% of our clients, the most important goal with digital marketing is to get new customers. So, our approach to AI SEO reflects this same commitment.  Bluestem Media's job is to use AI to generate leads for your small business. 

Let's get started.

Our discovery calls are focused on delivering value and seeing if Bluestem Media would be a good fit for your business.

Let's get started.

Our discovery calls are focused on delivering value and seeing if Bluestem Media would be a good fit for your business.

AI SEO Visibility Engineering 

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The way businesses become more visible in AI is by learning how to communicate facts about their business to the LLM's knowledge base. AI needs to know what you do and how you do it better than your competitors. You must not only say this, but it must be said about you in third-party contexts (like Google reviews).

Searchers usually use AI as a research agent to shortcut the manual work of clicking through websites, reading product descriptions, scanning service pages, and reading online reviews. They are outsourcing their brain (and therefore, their wallet) to an AI agent who can analyze an unbelievable volume of information and help distill it to a short "brand vs. brand" paragraph comparison.

Our job as a leads-first AI SEO company is to get into the brain of your customer and figure out what types of prompts they are asking of AI. We whiteboard what problems they are trying to avoid and what services they are trying to compare. Then, we must tell a consistent story for these themes across your website, social media, Google Business profile, third-party sites like Reddit and YouTube, to help train AI on the nuances of your business offerings.

Combining Traditional Local SEO with AI SEO 

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Our goal as an SEO agency is to combine traditional local SEO (Google Business Profiles, local landing pages, NAP, service pages, etc.) with a new burgeoning area of AI SEO (ChatGPT, Google AI Overviews, Gemini, Grok, etc.) We are invested in finding the most practical, ROI centered approaches to this conversation. We are not generating AI citations for the sake of showing up in AI. Our goal is to drive leads.

The reality is, users still use traditional search engines when trying to find contractors, places to eat, etc. They may qualify or compare products and services using AI, but the "final click" is often found in the organic channel. This is why we place a huge emphasis on conversion rate optimization (CRO). You must make the most persuasive pitch for the target demo on your website.

"Near me" searches are still relevant, even if users have moved away from adding it as a modifier to their keyword. Google knows your location and can tailor search engine results pages to fit your geolocation.

Google is still #1

Most of our clients' Google Analytics data shows that organic search is still the #1 driver of traffic in 2026. We see a handful of ChatGPT referrals, but traffic still ends up on the website.

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Philosophy

AI Philosophy 

2025 really marked the first year our clients started asking us, "What are you doing about AI?". AI has been on our radar as an agency since 2022/2023 when ChatGPT was first announced. We even experimented with AI image generation in a web design for a client in August of 2023. But 2025 was the first real year we've seen interest from the business owner level.

The most important thing to pay attention to will be market behavior, NOT what an SEO guru or influencer thinks will happen. If the market at large adopts LLMs as the primary mode of search, Google Search may be dead. But until then, SEO keeps generating leads for our clients, especially for home services and professional services.

Read more about our AI philosophy

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Why should you choose Bluestem Media for AI SEO?

Bluestem Media has been working on digital marketing and web design since 2013. Our team has invested time and financial resources into developing a comprehensive lead generation system for small businesses. We like to integrate into your business, whether you are one person operation or have hundreds of employees. Our team is made up of designers, web developers, SEO experts, and AI lead gen consultants. We take an "all hands on deck" approach to our consulting and will work hard for you. Our core team has 30+ years of combined experience working in digital marketing.

We study the latest trends in AI SEO, so you don't have to. Our core reading resources include information straight from the source: OpenAI research, updates from the Gemini team, and documentation from Claude. Our goal is to glean the things that are important to lead generation for small businesses.

The tools are industry-recognized, including Ahrefs, SE Ranking, Gumshoe, Search Console, GA4, BrightLocal, and more. These help us complete our work and deliver accurate data. This will help you anchor business decisions.

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Methodology

How We Implement AI SEO Strategies

Our primary focus is to build high-quality website experiences that users enjoy. In turn, we believe our websites will be rewarded by AI LLMs and search engines.

So then, what is a high-quality website? It's a site that considers design and user experience when building. It's a site that loads quickly when a user enters your website into the URL box. A high-quality web property will have a site architecture that is intuitive and optimized with schema markup. It will have crisp, clean photography and images. Buttons will work, contact forms will be easy to use and page navigation will be a breeze.

What is our methodology when it comes to working with you as a client?

4 step seo methodology used by bluestem media

Consult

We get to the root of your problems and explore what you want to achieve with digital marketing, SEO, and AI optimization.

Strategize

We lay out the groundwork for building infrastructure, creating graphics, managing reputation, etc.

Deliverables

We write, build, and create the assets necessary for the strategy. This includes landing pages, design, blog posts, graphics, etc.

Reporting

You get monthly reports on our progress and work. This will have the wins for the month and things that need improvement.

Based in Navarre, Florida

But our services are offered throughout the nation.

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