Isaac Wiinanen

Isaac Wiinanen is a SEO and Content Strategist for Bluestem Media. He has 5+ years of experience working in SMB marketing, including WordPress web design, content marketing, local SEO, multi-location SEO and StoryBrand marketing.

Job Title

SEO & Content Strategist

Years of Experience

5 years of SMB marketing experience, 2+ years Search Engine Optimization experience, 1 year SAAS marketing experience

Formal Education

Business Associate of Science, Minnesota State Community & Technical College
Liberal Arts and Sciences Associate of Arts, Minnesota State Community & Technical College

Digital Marketing Articles


Isaac Wiinanen started with Bluestem Media in 2018 as a part time Content Strategist, working with web design clients to craft messaging for each webpage. Isaac took on more roles with the business, including light website design using visual editors and page builders. He took several courses on social media marketing, StoryBrand messaging framework, copywriting classes and Google Analytics training. This is also where he took up interest in search engine optimization and search engine marketing, helping to pioneer new product offerings for Bluestem. Several clients invested in SEO subscriptions, becoming the first clients assisted in this new role.

In July 2022, Isaac went full time with Bluestem Media as the SEO and Content Strategist. He continued to grow the SEO offerings of the company. Isaac also took up a project management role for new web design projects. He has had primary responsibility of over 20+ website designs in the Bluestem Media portfolio. Isaac manages internal marketing for the business, with Google Business Profile optimization, ongoing content creation, case studies, and blog posts.

Outside of Bluestem Media, Isaac has consulted with businesses and musicians to help them improve their marketing. In 2021, he delivered a 90-minute presentation to the graduate flute studio at Florida State University on the purpose of a website in a music professional’s career. He designed and optimized Brenna Wiinanen’s personal website, which has generated leads for Brenna’s flute studio.

In March 2023, Isaac joined Hero Schedule LLC as Marketing Director and equity partner. Hero Schedule is a SAAS employee scheduling software business, bootstrapped by three partners.  Isaac leads efforts in SEO, web design, content updates, content marketing, email marketing, YouTube video creation, and social media. Since he joined, Hero Schedule has seen a 235% increase in organic traffic, attributable to Isaac’s efforts. Website content grew from 5 static pages to 28 crafted landing pages and 7 pieces of blog content in 12 months.

Isaac graduated from Minnesota State Community & Technical College with a Business Associate of Science degree and Associate of Arts, Liberal Arts and Sciences. He was the president of Business Professionals of America, Moorhead chapter while at the school.