Our client wanted to rank on the first page of Google for “pallet rack” + “[location]” related keywords. These locations range from small towns, to larger regional cities. Pallet racking holds pallets in warehouse storage.
Spoke with the client about goals for this campaign. Completed keyword research and SERP (search engine results page) intent analysis. Our team discovered many of the keywords were low difficulty, but current content was not matching the ‘intent’ Google used to rank pages at the time. We built location page infrastructure, plus appropriate pages for each desired location.
#1 Google Ranking for 60+ Locations, 1st page for 70+ Locations
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