Case Study: Landing Page Engineered to Capture National Search Volume
18,056 page views
in 24 month campaign
186 conversions
high value leads from SEO results
Objective
Our client wanted general exposure for searchers looking for ‘fuel cell generators’ and ‘fuel cell technology’ related items. Target customers were semi-high net worth individuals looking for alternatives to grid electricity that are reliable, independent and/or environmentally friendly. Hydrogen fuel cell generators convert water into hydrogen fuel cells, which can be stored and used to generate electricity.
Strategy
A brainstorming session was held to talk about campaign goals with the client. Bluestem Media team took this feedback and worked on keyword research and SERP (search engine results page) intent exploration to see what type of content gets exposure in search engines. Site architecture was built around a landing page targeting certain keyword sets and for user experience.
Results
1st page for all core keywords in 24 months
There were 11 keywords that were identified as core keywords for our client to drive very specific leads on their product. Each of these keywords were on the 1st page of Google in 24 months, up from nearly zero viability.
18k page views to targeted landing page
From August 1, 2021 to August 31, 2023, there were a combined 18,056 page views on both the targeted landing page and the category page.
186 web conversions
A conversion for our client signals interest in this very high ticket item, either through a contact form submission, phone call or an email sent. There were 128 contact form submissions, 27 emails, and 31 phone calls over the span of 24 months. These leads were classified as "high value" due to where the leads were at in the sales funnel.
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