As a business owner, one of your primary goals is to build trust with your clients. This is the foundation of any industry, from sales to plumbing. If a client does not trust your brand image or sales process - you are likely to lose that sale.
Building Trust Online
Trust leads to relationship, relationship leads to sales. So how can you leverage your website to build trust?
Relationships based on your website might seem a bit odd. Let me explain.
When someone has a need, they browse many websites researching a need they have. Then they come across your website and something about your website builds trust. They start to view you as an authority figure in the industry and that you understand their problem. They recognize you have a solution to their problem. As they process this in their mind, they feel like you are someone they can do business with. This the relationship you are aiming for with your website.
Building trust and relationships with people in your store, office or over coffee is something we can all grasp. You greet them with warm handshake, get to know them, and provide good service or products that meet their needs. They feel like you are there to help them. To serve them. With online trust and relationships, the challenge is to replicate this - within a few seconds.
When it comes to building trust online, it can be confusing as to where to start. On the surface, online formats like a website can seem impersonal, even cold. You may wonder if it’s even necessary to build trust online.
Here's the thing: You are already building the trust of your customers in person, and online should be no exception. Online credibility is fundamental in today’s business environment. It’s essential for long term growth and success.
Judging A Book By Its Cover
Having a website with a quality design speaks volumes of the quality of your service or product. It’s human nature to judge a book by its cover, and customers judge your work by the quality of a website. Having great photos, pages, and a “call to action” make your website stand out from the competitors.
Take a look at these two websites below. Which are you more likely to trust?
Ok. Maybe we are exaggerating with this example. But you get the point.
Quality in design does matter.
Not only is the design of your website super important, the words you use are as well.
Websites that have dozens of paragraphs of information and data won't create a relationship. You just overwhelm people - and they walk away. No chance to build trust, start a relationship, or sell your goods.
Well placed titles, clear and simple content with an overall strategy can help the website visitor know exactly how you can help them solve their issue. A great content strategy gives you a chance to build trust. People will want click "Buy Now" or "Contact Us" because of the clarity of your message. You've won their business.
Testimonials Give Credibility
Testimonials and reviews are an incredible asset for your business. Showcasing your past work by the words of current customers builds trust with future customers. In fact, according to Forbes, 90% of consumers read online reviews before visiting a business. 74% of consumers say that positive reviews make them trust a local business more. Work on building your reputation by placing your reviews online.
Doing Business with People
People don’t do business with businesses, they do business with other people. Having a great website allows you to be personal and accessible. You can succeed by having high quality photos of you and your team. Make sure they know who they are doing business with. They want to relate to you.
Bottom line, when you take the time to have a good website, your customers will feel more connected to your brand. You will attract the type of clients you enjoy working with. They will trust you, and as a result, you will make more money.
Want to Build Trust Online?
Bluestem Media is experienced in helping small businesses build trust with their clients. Your reputation is the key to success, and we promise to partner with you in creating the trust-factor your brand needs. Contact us today if you are ready to take the next step in building your business.