Verity Financial (Redesign)
Financial advisor in Fargo, ND
Web Design for Finance & Insurance
Verity Financial is a financial advising practice located in Fargo, North Dakota, serving clients with retirement planning, investment management, and financial planning. Bluestem Media partnered with Verity Financial on a full website redesign to better reflect the brand’s warm, relational approach while improving clarity, accessibility, and usability across devices. The new site was built to create a smooth experience for both smartphone and desktop visitors, with careful attention to readable layouts, consistent design components, and ADA-conscious design decisions.
Website Services Provided:
Copywriting, Graphic Design, Web Design, Web Development, WordPress, and WordPress Support & Hosting
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User-first layout improvements
We refined page layouts to make key sections easier to scan and understand, reducing visual clutter and improving spacing, typography balance, and overall readability. The goal was to help visitors quickly understand Verity’s services and take the next step with confidence.
Stronger visual storytelling
The redesign places added emphasis on high-quality imagery and a more cohesive visual system, helping the site feel more personable and aligned with Verity Financial’s in-office experience and brand personality.
Improved calls to action and engagement
Across the site, we focused on clearer calls to action and more intentional page structure to guide visitors toward contacting the team and scheduling the next step in their financial planning journey.
Categories: Finance & Insurance