Case Study: Improved Visibility & Search Traffic in 80+ Regional Cities
#1 Google ranking for 60+ locations
in 12 month campaign
Objective
Our client wanted to rank on the first page of Google for “pallet rack” + “[location]” related keywords. These locations range from small towns, to larger regional cities. Pallet racking holds pallets in warehouse storage.
Strategy
Spoke with the client about goals for this campaign. Completed keyword research and SERP (search engine results page) intent analysis. Our team discovered many of the keywords were low difficulty, but current content was not matching the ‘intent’ Google used to rank pages at the time. We built location page infrastructure, plus appropriate pages for each desired location.
Results
#1 Google Ranking for 60+ Locations, 1st page for 70+ Locations
We were targeting several keyword variations on each page, based on our SERP analysis. There were two locations in the #1 Google result before the campaign. After 6 months of the campaign, there were 62 regional city location pages with the #1 organic Google result.
After 33 months, our client ranked #1 for 449 regional pallet-racking keywords, of the 499 we are tracking.
936 hyper-targeted pageviews in 12 months
In the first 12 months of the campaign, the location pages captured 936 hyper-targeted pageviews. These pages were viewed when the user entered a combination of "[product]" + "[location]", putting these leads in a high-value category.
After 33 months, this was improved to 6,405 targeted pageviews.
33+ months of 90% of keywords being in Top 3 results
We have recorded over 33 months of 90% of our tracked keywords being in one of the first three positions. From January 2022 to September 2024
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