Case Study: Increase Installation Leads in Targeted Local Markets
2nd position average
in 9 months across target markets
New location
due to SEO results
Objective
A Florida-based client wanted to improve Google ranking for local SEO traffic in a medium-sized city. They wanted to generate leads from users looking for home generator installations. Discussions were had as to what markets they wanted to appear in for organic search, including adjacent areas outside of the main city.
Strategy
Our research found that ranking on the first page of Google for several variations of “generator” + “Pensacola” related keywords would drive targeted, "bottom of the funnel" leads to our client. Keyword variations included “generator installation”, and “home generators”. We also discussed variables with the client, including the difference between “generator repair” searches (which are higher volume, but not a 1:1 match to their core business goals) and “generation installation” which is a lower volume keyword, but closer to their target market. We built a plan and designed our SEO campaign to hit each objective.
Results
Increased average position across all markets from 21st position to 2nd position in Google
Our research found that ranking on the first page of Google for several variations of “generator” + “Pensacola” related keywords would drive targeted, "bottom of the funnel" leads to our client. Keyword variations included “generator installation”, and “home generators”. We also discussed variables with the client, including the difference between “generator repair” searches (which are higher volume, but not a 1:1 match to their core business goals) and “generation installation” which is a lower volume keyword, but closer to their target market. We built a plan and designed our SEO campaign to hit each objective.
Increased average position across all markets from 21st position to 2nd position in Google
From March 15th, 2023 - December 15th, 2023, this campaign has generated 1,190 pageviews across all local pages. This traffic is highly targeted, and looking for generator installation in their locality. This is expected to grow over time.
Opened new location in late 2023
Based on the success of this campaign, our client opened a new location in one of the market cities we were targeting with our SEO campaign.
Get your project rolling
Bluestem Media can help you reach your digital marketing goals. Set up a free consultation call with us right now.